Check out the trailer from the second of six trainings from Anthropologists on the Public Stage: https://youtu.be/u4bVk5lx4K0
"Connect with the Media" (12:52) helps you learn easy-to-use strategies so that writing for the public is straightforward, feasible, and helpful. Among the anthropologists featured are Chip Colwell, Dori Tunstall, and Ed Liebow. Tips from journalists and public relations professionals are provided along with useful websites. The exercise involves gathering information on local news outlets, becoming familiar with the work of local media professionals, and using a template as a guide for writing a pitch to an editor or journalist.
To take the training, login at https://www.anthrocurious.com/pub.
Then, in the top right corner, click on "MODULES" and then "Connect with the Media." The pdf exercise, on the right under "Supported Files," enables you to organize and present your ideas simply and clearly.
All six modules are suitable for both individual and classroom use. Modules 3, 4, 5, and 6 are scheduled for release in January and February.